How Site Speed Truly Influence Search Ranking (Infographics)
Google has always rewarded websites that contain clean code & less loading time. Some of the analysts even claim that Google has an obsession with fast loading speed. In the month of April 2010 Google officially identified the page speed or loading time as a critical aspect in the process of ranking evaluation. Also in the same year Google introduced a tool “Google Page Speed Insight” to help & identify the real problems that a particular website is facing while optimization.
Waiting for a website to load is just like waiting in a line for pizza and most of the customers won’t wait as the desire is to have the pizza at that very moment instead they will leave and search for another stop with less crowd. The same mentality goes for websites, in present time a visitor has multiple websites that are judiciously serving his purpose that is why if he finds a website’s loading time is huge then there is a huge possibility that he / she / they will abandon that website and move towards others.
SO what makes Google obsessed with website speed?
This will blow your mind in a conference Google did an experiment. Google Vice president Marissa Mayer raised a question to the audience “Would you rather like 10 or 30 Google search results” most of them raised hands for 30, sounds right the more the better. So Google step forward and implemented it on some search result pages.
But the results that came out were astonishing after the implementation the pages that represented 30 results lost 20% of the traffic and when Google checked the difference between 10 and 30 results the outcome was just a half second. The pages that were displaying 30 results were taking half second more loading time than pages with 10 results. This whole experiment demonstrates that how much effect even few milliseconds could make in bounce rate.
Ask yourself how many times you have left a website when loading time is high but still to lay down more emphasis, here are some concrete strong statistics proving how mandatory speed optimization is.
Radware did a case study on loading time and according to them, more than 51 percent of customers in the United States prefer to hit the X button if the website’s loading time is high.
According to another case study done by Radware the demand for less loading time has surprisingly increased in 2014 for example, in 2010 a website with 6 second loading time used to face -40% of conversion rate but in 2015 same website is struggling with -55 % of conversion rate.
According to professional SEO analysts 47% of consumers want a website to load under 3-4 seconds moreover 75% of online shoppers are willing to buy from the competitor’s website if the main website is taking time to load.
The Bottom Line – Optimize Your Website and Gain Secure Conversion Rate
Website speed is and always will be the primary issue to deal with as it is one of the factors that Google-bots analyses while ranking your websites, single second of delay could impact 7 % of sales loss. So while working on user friendly website keep a strict eye on website speed optimization as well. Changes like redesigning your site and ensuring your website is hosted on managed hosting infrastructure can make the difference between a customer converting and a customer leaving your site empty handed.
Have you experienced a surprising difference in load time after optimizing your website? Did we miss any tools or tactics you have found to be very effective? Please share in the comments below!